Rigel Atlas was founded on a single conviction: that the most ambitious boutique brands deserve the same quality of strategic counsel as the world's largest enterprises — without the bureaucracy, the billing inefficiency, or the junior-team problem.
The conventional wisdom holds that you must choose between the analytical depth of a global firm and the responsiveness of a boutique practice. Rigel Atlas was founded to disprove that premise.
We are a firm of principals — not a pyramid of analysts managed by distant partners. Every client engagement is led by a senior advisor with direct operating experience in your sector, supported by proprietary data infrastructure that rivals what large firms deploy at ten times the cost.
The result is strategy that is simultaneously more rigorous and more actionable — because the people who build it are the same people who will stand behind it.
Every strategic recommendation we make is grounded in rigorous data analysis, competitive mapping, and quantitative modeling. We do not speculate — we substantiate.
Every Rigel Atlas engagement is led and delivered by principals with 15+ years of operating and advisory experience. We do not delegate your strategy to junior analysts.
We take a limited number of engagements at any given time. This is not a constraint — it is a commitment to the depth of attention your business deserves.
We measure success by your results, not by the thickness of our deliverables. Strategy that doesn't translate into measurable business outcomes is not strategy — it is documentation.
Founding Principal
Former McKinsey engagement manager with 18 years advising high-growth consumer and technology companies. Led over 40 strategic transformations across North America and Europe.
Growth Strategy · Market Entry · M&A Advisory
Principal, Data Intelligence
Previously Head of Analytics at a Fortune 500 consumer goods company. Built proprietary market intelligence systems that generated $340M in incremental revenue across three product categories.
Competitive Intelligence · Predictive Analytics · Pricing Strategy
Principal, Go-to-Market
Veteran of three successful startup exits with cumulative enterprise value exceeding $1.2B. Specializes in launch architecture, channel strategy, and brand positioning for challenger brands.
Launch Strategy · Channel Architecture · Brand Positioning
Principal, Innovation
Former Chief Innovation Officer at a leading consumer retail group. Designed and implemented innovation programs that produced 14 commercially successful product lines in five years.
Innovation Frameworks · Product Strategy · Business Model Design
We begin with a structured diagnostic — mapping your competitive landscape, internal capabilities, and growth constraints before forming any hypothesis.
Proprietary market data, competitive signal analysis, and customer insight research are synthesized into a clear strategic picture.
We build a tailored strategic framework — not a template — with clear priorities, resource allocation logic, and measurable milestones.
Strategy without execution is theory. We remain engaged through the activation phase, providing real-time guidance as your team implements.